Social Media, Advice
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What Social Media Platforms Are Right For My ...

Your brand is already on one or two social media platforms, but does it make sense to add another?

As your business grows, expanding your digital presence is an absolute must. Developing an omnichannel approach to your digital presence will help you reach new audiences. One method of doing this is by being present on multiple social media platforms. By being present on a mix of different social platforms, you can reach your audience in multiple spots and get your brand in front of new eyes just by posting organic content.

Here is what you need to know about each social media platform to determine which ones are a good fit for your business.

What Social Media Platforms Are Right For My Business?
Nicola Mancini
Digital Marketing Fitness Plan

As people begin focusing on their New Year’s fitness resolutions by meal prepping and tuning in to virtual workout classes online, it’s time to get serious about your business’s digital advertising plan. We may not be fitness trainers but we are the experts in digital advertising for small to medium-sized businesses. While you plan for your best year yet, here’s a digital advertising fitness plan you can follow!

Digital Marketing Fitness Plan
Nicola Mancini
Getting to Know Us...Kimberly Kim

Kimberly Kim is the latest member to join the SpringHill Digital social media team. She joins as not only our Community Manager but also that of our clients.

Getting to Know Us...Kimberly Kim
Nicola Mancini

There’s lots to serve up in November pre and post Thanksgiving, so here’s what’s on our menu for a successful season of digital ad campaigns.

Thanksgiving conjures up an image of warmth and happiness, of cozy dinners surrounded by family and friends, (6 max this year if you live on the West Coast). The reality is that prior to all the turkey deliciousness, hours are spent hunch
Nicola Mancini
A BIG Social Dilemma

Like many of you, we sat for 90 mins shocked and ill-prepared for what we witnessed in The Social Dilemma, a Netflix documentary that explores the addiction and privacy breaches of social media. Was this ”addictive and creepy” industry really the profession we’d chosen to work in? But, there are two sides to every story and while we firmly believe fundamental change needs to be addressed by Facebook, it’s worth considering some of their benefits before deleting your account.

A BIG Social Dilemma

Should I consider TikTok as part of my ad strategy?

A great question especially now given its popularity during COVID, but whether it’s a viable option for your business depends on a number of factors.

TikTok, the video-sharing social network, is a new player in the social media advertising world.  Its rise in popularity (over 500m users) is making it more attractive for digital marketeers but advertising is very much still at the experimental stage.  Options are limited but it is less saturated with ads compared to other social media channels, so is now the time to test?  


As with any new advertising medium, we need to consider the following:

Are you confident that this is your target audience? Despite signs of ‘aging-up’ (largely fuelled by millennials and generation X during COVID), 66% of users are under the age of 30, (41% are between 16-24), is this your demographic?

Can you afford it? The average CPM is $10 and there is a min spend of $500. At this early stage ads on the platform are not only new but also rare, which makes them expensive, and likely why we are only seeing ads from the big players.  

What is the ad objective? Current ads are geared to driving awareness as opposed to leads and traffic. Big brands such as Nike are using it to drive huge numbers of impressions. Is this what you are looking to do?

Does your brand content align with the content of the site? TikTok users create energetic and fun videos of themselves singing, dancing and acting. It’s important to bear this in mind, creativity, humor and music are what resonates. Is this something your brand can align with?

TikTok is certainly an exciting platform but it’s very much in the experimental stages when it comes to advertising.   With time ads will evolve and become more cost-effective but as of yet it may be that TikTok still has to prove itself before you decide to go along for the ride.

If you are thinking about advertising on social media and don’t know where to start we offer a free campaign checklist to help you get started. https://www.springhilldigital.com/ihaveaplan

Ad's Under the Microscope

Ad's Under the Microscope

Traditionally LinkedIn has been the professional network platform for B2B brand advertising. However, I have started to notice more consumer brands and services appearing on this site. At the end of the day professionals not only have pain points and needs for their businesses but also on a personal level too. The perfect example of this can be found in my newsfeed today: ‘College Nannies, Sitters and Tutors’, obviously this ad is geared for parents who now, due to the pandemic, have to work alongside their kids.

My Landing Page isn't converting, any tips?

My Landing Page isn't converting, any tips?

Let’s start by looking at the positives, by clicking on the ad, the visitor has demonstrated that they have connected to the image and copy and that your offer is something that’s of interest, the ad has been a success. But what’s the point in spending valuable budget and time on an ad if the landing page fails to convert just because it doesn’t meet the visitor’s expectations?