Whether you are just starting in paid media or you just want to sound smart at parties, here are the top 6 terms that can put you in the conversation. They apply for both SEM and Paid Social Media
Your brand is already on one or two social media platforms, but does it make sense to add another?
As your business grows, expanding your digital presence is an absolute must. Developing an omnichannel approach to your digital presence will help you reach new audiences. One method of doing this is by being present on multiple social media platforms. By being present on a mix of different social platforms, you can reach your audience in multiple spots and get your brand in front of new eyes just by posting organic content.
Here is what you need to know about each social media platform to determine which ones are a good fit for your business.
As people begin focusing on their New Year’s fitness resolutions by meal prepping and tuning in to virtual workout classes online, it’s time to get serious about your business’s digital advertising plan. We may not be fitness trainers but we are the experts in digital advertising for small to medium-sized businesses. While you plan for your best year yet, here’s a digital advertising fitness plan you can follow!
Like many of you, we sat for 90 mins shocked and ill-prepared for what we witnessed in The Social Dilemma, a Netflix documentary that explores the addiction and privacy breaches of social media. Was this ”addictive and creepy” industry really the profession we’d chosen to work in? But, there are two sides to every story and while we firmly believe fundamental change needs to be addressed by Facebook, it’s worth considering some of their benefits before deleting your account.