Your brand is already on one or two social media platforms, but does it make sense to add another?
As your business grows, expanding your digital presence is an absolute must. Developing an omnichannel approach to your digital presence will help you reach new audiences. One method of doing this is by being present on multiple social media platforms. By being present on a mix of different social platforms, you can reach your audience in multiple spots and get your brand in front of new eyes just by posting organic content.
Here is what you need to know about each social media platform to determine which ones are a good fit for your business.
As people begin focusing on their New Year’s fitness resolutions by meal prepping and tuning in to virtual workout classes online, it’s time to get serious about your business’s digital advertising plan. We may not be fitness trainers but we are the experts in digital advertising for small to medium-sized businesses. While you plan for your best year yet, here’s a digital advertising fitness plan you can follow!
Kimberly Kim is the latest member to join the SpringHill Digital social media team. She joins as not only our Community Manager but also that of our clients.
There’s lots to serve up in November pre and post Thanksgiving, so here’s what’s on our menu for a successful season of digital ad campaigns.
Like many of you, we sat for 90 mins shocked and ill-prepared for what we witnessed in The Social Dilemma, a Netflix documentary that explores the addiction and privacy breaches of social media. Was this ”addictive and creepy” industry really the profession we’d chosen to work in? But, there are two sides to every story and while we firmly believe fundamental change needs to be addressed by Facebook, it’s worth considering some of their benefits before deleting your account.
Let’s start by looking at the positives, by clicking on the ad, the visitor has demonstrated that they have connected to the image and copy and that your offer is something that’s of interest, the ad has been a success. But what’s the point in spending valuable budget and time on an ad if the landing page fails to convert just because it doesn’t meet the visitor’s expectations?
