Instacart Advertising
Based on research by Catalyst and Kantar, 63% of people who have used Instacart in the past plan to do so again in the future. Instacart is one of the largest areas for growth for the e-commerce space.
Why should brands be considering Instacart advertising?
While Instacart made the most ground during COVID-19 as more shoppers moved online, the platform has undoubtedly already begun to establish itself as a leader in new eCommerce advertising.
Beginning in the grocery market, Instacart now includes brands traditionally found in the center aisles of the store, as well as brands whose products which have been not ideal for eCommerce such as perishables.
What is Instacart Advertising?
Instacart is a grocery delivery service that allows customers to shop at their local stores through an app or online. When your order is ready, a personal shopper will deliver it on the designated day.
Although most commonly used for grocery delivery Instacart is not only for food anymore! In addition to grocery stores and local liquor stores other retailers that have partnered with this platform are:
According to their website “Instacart is the North American leader in online grocery delivery with a marketplace spanning 350+ retailers, 25,000 brick and mortar stores across more than 5,500 cities in the US and Canada”
Benefits of Instacart Advertising:
Instacart ads reach customers at the point of sale when their motivation to purchase is most relevant an immediate.
Brands can see a direct relationship between dollars invested and sales
Sales growth and category share: Instacart advertising helps secure prime digital shelf space, secure better placement than competitors and may induce trial purchases
Because it is such a new platform there is very little competition.
InstAcart advertising can be confusing:
With different ads formats some are available for self service and some only available through representative relationships.
Results have a lag time (of up to 2 days)
Amount of data being reported back to brands depends on % of spend over total sales.
Because is such a small and new platform there are some opportunities that only a professional could identify.
Learn more on our article: Instacart Ads - A Retailer Ad Platform That Delivers
Where do my ads show up?
While Browsing:
In the HomePage of the store the customer entered: “SafeWay”
As a featured product in the department they were looking into: “Pantry Items”
While Searching:
Show up top of search results after entering a specific KEYword or KEYWORDS: ”Organic Milk”
After the customer clicks to know more about a product in particular other brands or products can be featured: “click on Cheerios to know more” ads are Featured in this product page
After Purchase:
Post checkout as “Last minute Additions”
“In Your items” to captured returned customers