You’ve been practicing good social distancing but how are you doing on your social listening?  Social listening not just with regards to your brand but also with your peers. When catching up on industry podcasts and blogs you may realize that you have some gaps in your digital language skills,  it seems there’s a whole new language being spoken by the digital cool kids and you are the foreigner. For example, do you know your bashtag from your brashtag or your listicle from your….ok, so back to the point? If you are in need of a Millennial/Gen. Z digital word upd8, check out some of SpringHill’s favorites:

●     ADDFFM - Automated Data-Driven Full Funnel Marketing (the future of on-line marketing)

●     Adverteasing/Advertunity - put simply...advertising

●     #bashtag  - using your twitter post to bash someone

●     #brashtag -describes how someone brands themselves

●     Digi gobbler - digital media consumers

●     Facetagram - where all your posts on Facebook and Instagram are identical

●     Hyperlocal -  targeting a highly specific geographical area

●     Instafamous - famous only for being on Instagram

●     Listicle - point-by-point, easy to digest social media content

●     Newsjacking/trend jacking - jumping on current events with your social media content

●     Periodt - Used to emphasize a point that has been made

●     SMSS - Social Media Stress Syndrome, this can be cured by the Digital Detox

●     Show Marketing - the use of stunning visuals to drive engagement

●     Sharebait - these posts prioritize shareability over the quality of the post

●     Social Notworking - spending time on social media when you should be working

●     Social Mediator - someone who works in social media and also mediates through their work

●     Socialmediatizing - making money using social media

●     Twar - war of words on Twitter

If you have any you’d like to share send them to info@springhilldigital.com